SINGLE TRUCK.
SELLABLE Brand.
FRANCHISE ACQUIRED.
Habibi UCF was a single-location Mediterranean food truck near UCF campus. Losing money. No brand. No marketing. In 14 months, ZRG built them into a brand worth buying. They were acquired by The Dough Show and now operate as a multi-location franchise.
14 months. Six milestones.
Click through the journey.
Select any milestone below to see what happened, what changed, and what the numbers looked like at that moment.
Brand Audit
Full audit of existing brand assets, GBP listing, social media, menu, and competitive landscape. Identified zero brand identity, no review strategy, and a GBP listing with 2 photos and 4 reviews.
GBP Optimized
Google Business Profile rebuilt from scratch. 40+ professional photos, keyword-rich description, weekly posts, review generation campaign launched. Started ranking in local 3-pack.
Catering Launch
Built dedicated catering marketing funnel. Targeted UCF organizations, Greek life, corporate offices in Research Park. Catering went from afterthought to primary revenue driver.
Revenue Inflection
All channels compounding. GBP driving organic foot traffic, catering pipeline full, social media building community. Revenue trajectory went vertical.
Acquisition Interest
The Dough Show, a multi-location franchise operator, approached about acquisition. The brand, the systems, and the revenue made Habibi UCF an attractive target.
Sold to The Dough Show
Acquisition complete. A food truck that was losing money 14 months earlier was now a sellable brand operating as part of a multi-location franchise. The biggest ZRG success story.
The transformation
side by side.
Click any category to see the full before and after comparison. Every change below happened within 14 months.
No logo, no colors, no brand guidelines. Looked like every other food truck.
Full brand system. Logo, palette, typography, packaging, truck wrap concept. Instantly recognizable.
4 reviews, 2 photos, incomplete listing. Invisible in local search.
85+ reviews, 40+ photos, weekly posts, Q&A optimized. Ranking in local 3-pack for 12+ keywords.
Sporadic posts, no strategy, 200 followers across platforms.
Content calendar, professional photography, 2,400+ followers, consistent engagement.
No catering menu, no outreach, no pipeline. Occasional word-of-mouth orders.
Dedicated catering menu, automated pipeline, UCF org partnerships. 6x revenue growth.
No website, no online ordering, no menu visible anywhere except on-truck.
Landing page, online menu, Google ordering integration, catering request form.
Losing money. Owner considering shutting down. No path to profitability.
Profitable, scalable, acquired by franchise operator. Owner exited with life-changing capital.
From losing money to
franchise acquisition.
Hover over the chart to see the revenue index at each month. Milestone markers show key inflection points in the journey.
Six services.
One transformation.
Brand Identity
Built the entire visual identity from zero. Logo, color palette, typography system, menu design, truck wrap concept, packaging templates. Gave them a brand that looked like a franchise before they were one.
Local SEO
Keyword research for UCF area food searches. Optimized all listings. Built citation network across 30+ directories. Structured data markup. Went from invisible to dominant in local search.
GBP Management
Weekly Google Business Profile posts. Review generation and response system. Photo uploads. Q&A management. Product and menu listings. Turned a dead listing into a lead engine.
Catering Marketing
Built the entire catering vertical. Menu design, pricing strategy, outreach to UCF organizations and corporate offices. Created a repeatable pipeline that became the largest revenue channel.
Social Media
Content strategy, professional food photography direction, posting calendar, community engagement. Built an audience of local students and faculty who became repeat customers and brand advocates.
Menu Optimization
Restructured the menu for higher margins and faster service. Identified top sellers, removed underperformers, created combo deals for catering. Directly improved unit economics.
From "should I shut down?"
to acquired.
A single food truck parked near UCF. The owner was losing money every month. No brand beyond a name on the truck. No marketing strategy. No online presence bringing in customers. No path to profitability. The conversation was about whether to shut it down.
- 01 Brand equity. They looked like a franchise before they were one. Professional identity, consistent presence, recognizable brand.
- 02 Proven systems. Marketing was not the owner doing random posts. It was a repeatable system with measurable results.
- 03 Revenue trajectory. 6x catering growth. The numbers showed a business accelerating, not plateauing.
- 04 Market position. Dominant GBP presence, strong reviews, community following. The Dough Show was buying market position, not just a menu.
"ZRG did not just fix our marketing. They made us a brand worth buying."
What would this look like
for your restaurant?
Adjust the sliders to see projected results based on industry benchmarks and the actual performance we achieved with Habibi UCF. Every food truck and restaurant is different, but the math scales.
Based on Habibi UCF actual performance: 6x catering growth, +340% GBP impressions over 14 months. Your results may vary. Conservative estimates applied.
Want results
like this?
Habibi UCF went from a struggling food truck to a franchise acquisition in 14 months. Book a free audit and we will show you what the same approach looks like for your business.
30 minutes. Free $500 strategy audit, client or not.