BIG COMPANY.
FRAGMENTED Marketing.
UNIFIED.
A public sample of how we build the Zay 360 for mid-size companies. Enterprise CRM, multi-department coordination, B2B marketing, and full funnel lead generation. Every number is public benchmark data.
Marketing and sales are disconnected.
CRM and strategy fix it.
Marketing generates leads. Sales loses them.
- ◆Marketing and sales use different tools. No shared data.
- ◆Leads fall through the cracks between departments.
- ◆No attribution. Nobody knows which channel drives revenue.
- ◆Multiple agencies, no coordination, conflicting strategies.
- ◆Paying for Salesforce seats nobody uses properly.
One CRM. One strategy. Every dollar tracked.
- ◆Custom CRM that connects marketing, sales, and ops.
- ◆Full funnel attribution. Know exactly where revenue comes from.
- ◆Automated lead routing. No lead falls through the cracks.
- ◆One agency, one strategy, coordinated execution.
- ◆No per seat fees. Flat rate CRM built for your workflow.
Sources. Gartner B2B Buying Report 2024. HubSpot State of Marketing 2024. Forrester Revenue Alignment 2024.
Aligned companies grow 13x faster.
The CRM is the backbone.
Companies with aligned marketing and sales through CRM integration grow revenue 13x faster than those without.
Sales teams with marketing qualified leads close 67 percent more deals than those working cold outbound only.
B2B companies with integrated marketing strategies reduce customer acquisition cost by 23 percent on average.
A mid-size company that unifies marketing and sales through a custom CRM and coordinated strategy does not just grow faster. It grows more efficiently, with lower costs and higher close rates across every channel.
Decision makers are searching for solutions.
National agencies show up. Do you?
$8.50 CPC. 5.5% landing CVR. 20% lead to deal close rate.
When a VP asks AI for a marketing agency,
be the first answer.
B2B decision makers increasingly use AI search to shortlist vendors. Being in the AI answer is the new being on page one.
Paying $50K per year for CRM seats.
Nobody uses it properly.
Annual CRM spend on seats, add ons, and implementation partners. Most features unused.
Different tools for marketing, sales, and support. No single source of truth.
Of marketing spend has clear attribution to closed revenue. No one knows what works.
CRM built for your exact workflow. No per seat fees. Scales with your company.
Attribution. Every lead, every touchpoint, every dollar tracked from click to close.
Platform for marketing, sales, and ops. Automated handoffs. Nothing falls through.
Three moves.
Starting now.
Custom CRM
Unify marketing and sales.
- ◆Replace fragmented tools with one custom platform.
- ◆Full funnel attribution from click to close.
- ◆Automated lead routing and follow up.
- ◆No per seat fees. Scales with your team.
B2B Lead Gen
Fill the pipeline with qualified leads.
- ◆Google Ads targeting decision maker searches.
- ◆SEO and content marketing for authority.
- ◆Account based marketing for target accounts.
- ◆Full funnel tracking in the CRM.
GEO and Brand
Own the AI recommendation.
- ◆GEO so AI recommends your company.
- ◆Thought leadership content that builds authority.
- ◆Corporate branding that differentiates.
- ◆Multi channel presence that compounds.
Want this applied to your company?
30 minutes. We map this exact framework to your business. Free $500 strategy audit, client or not.