YOU ARE FILLING ROOMS.
NOW UPGRADE Who's
IN THEM.
A public sample of how we build the Zay 360 for personal development brands, mindset coaches, and high ticket speakers. Google Ads, GEO, and Google Business Profile. No named client. Every number is public benchmark data.
Meta brings believers.
Google brings buyers.
Discovered you while scrolling.
- ◆Passive mindset. Interrupted by the ad.
- ◆Average CPC $1.88. High volume. Mixed income.
- ◆Emotionally driven. Some stretch their budget.
- ◆Real buyers exist. They always will.
- ◆Spending power varies widely.
Already searching for a solution.
- ◆Active mindset. Already problem solving.
- ◆Average CPC $4.66. Costs more. Worth more.
- ◆3x higher close rate vs Meta for high ticket.
- ◆Self selected. Decided they needed a solution.
- ◆Higher household income. More capital to invest.
Sources. WordStream 2024 Benchmarks. B2B SaaS Lead Quality Analysis. Lever Digital 2025.
Google sends a different buyer.
The data proves it.
Google leads vs Meta leads for high ticket B2B. Same offer. Fundamentally different buyer.
Across all industries in 2024. Coaching and event verticals run higher with strong landing pages.
vs $1.88 Meta CPC. You pay more per lead. You get a fundamentally different buyer.
A speaker brand that already fills rooms has proven the conversion math at the event. The opportunity with Google is crowd diversification. A Google searcher typing "business coaching South Florida" arrives with intent and higher spending power. This layers a premium buyer segment on top of what already works.
Sources. WordStream 2024. Lever Digital 2025. LocaliQ 2024.
These buyers are searching right now.
Most coaches are not showing up.
$4.66 CPC. 8% landing CVR. 35% event reg. 7% close rate.
The next premium buyer discovers you
through AI search. Nobody is here yet.
GEO is early stage. Most coaches at this level are not doing it yet. That window closes fast. Perplexity alone grew from 10 million to 100 million users in under 18 months.
One name. Two businesses.
AI does not know which to surface.
Common scenario in this category. A founder builds one business that dominates a high volume, high search topic. They later expand into a second, higher margin business under the same name. The problem:
- ◆High volume category
- ◆Years of SEO equity
- ◆Most web mentions tie the name here
- ◆AI defaults to this brand first
- ◆Higher ticket category
- ◆Different buyer persona
- ◆Smaller footprint, bigger margins
- ◆Currently invisible to AI search
We structure the content AI reads so it surfaces the second business for the second category. The first business keeps running. The second starts getting the premium buyer that was previously going to competitors.
The venue is world class.
The listing looks abandoned.
Total Google reviews. Competitors have 100 to 400 plus. Low count tanks local search rankings.
Photo on the listing. No founder photos. No interior shots. The room is stunning. Nobody knows it.
Posts or updates. Google rewards active profiles with higher visibility.
High quality photos of the founder, the interior, events in action, testimonial moments.
Review target. Every past attendee is untapped. A simple outreach sequence gets this done fast.
Event posts and updates. Google surfaces active profiles above inactive ones.
A fully optimized Google Business Profile is free traffic from high intent local searches. People in South Florida already searching for coaching, before any ad spend touches them.
Three moves.
Starting now.
Google Ads
Capture intent right now.
- ◆Launches in days. Runs alongside existing Meta.
- ◆Geo targeted South Florida intent buyers.
- ◆Stop or scale after each event.
- ◆Every click is someone who was already searching.
GEO
Own the AI answer.
- ◆Fix the brand signal AI reads for the founder name.
- ◆Target the right category, not the legacy one.
- ◆Ongoing. Compounds over time.
- ◆Early mover window is closing fast.
SEO and Content
Make existing content work harder.
- ◆No new content required to start.
- ◆Restructure existing posts for search visibility.
- ◆Ties directly into the GEO strategy.
- ◆Builds long term organic on top of paid.
Want this applied to your brand?
30 minutes. We map this exact framework to your business. Free $500 strategy audit, client or not.