FULL TABLES.
EMPTY Google
PRESENCE.
A public sample of how we build the Zay 360 for restaurants and hospitality brands. Local SEO, Google Maps, online ordering, review management, and GBP optimization. No named client. Every number is public benchmark data.
Third party apps take the margin.
Google sends them direct.
Paying 30% to apps for your own customers.
- ◆DoorDash and Uber Eats take 15 to 30 percent per order.
- ◆Yelp controls your reviews. You do not own the relationship.
- ◆No direct customer data. No email list. No repeat strategy.
- ◆Competitors bid on your brand name in Google Ads.
- ◆Google Business Profile is unoptimized. You are invisible on Maps.
Own the customer. Keep the margin.
- ◆Direct ordering on your site. Zero commission. You keep every cent.
- ◆Google Ads capture high intent searches. Show up before chains.
- ◆Review strategy builds a 4.8 star profile that ranks on Maps.
- ◆Email and SMS list you own. Drive repeat visits on slow nights.
- ◆GBP optimized. Photos, posts, menu, hours. You dominate the local pack.
Sources. BrightLocal 2024. Google Economic Impact Report 2024. Toast Restaurant Trends 2025.
Every empty seat costs you money.
Google fills them with buyers.
Of people who search for a local restaurant on their phone visit one within a day. This is the highest intent traffic that exists.
Google Ads cost per click for restaurant keywords in South Florida. One of the most affordable verticals in paid search.
Dine in guests spend 5 times more than third party delivery orders on average. Google sends dine in traffic.
A restaurant that shows up first when someone searches "best restaurant near me" captures the highest value customer. Not a delivery order with 30 percent margin loss. A dine in guest who orders drinks, appetizers, dessert, and comes back next week.
Sources. Google Consumer Insights 2024. WordStream 2024. Toast Restaurant Trends 2025.
Hungry customers are searching right now.
Your competitors are showing up. Are you?
$1.65 CPC. 5.2% landing CVR. 40% reservation show rate. 1.8 avg party size.
When AI recommends a restaurant,
will it mention yours?
More people are asking AI for restaurant recommendations every month. Perplexity grew from 10 million to 100 million users in under 18 months. The restaurants that show up in AI answers will capture the next generation of diners.
The food is incredible.
The listing does not show it.
Google reviews. Your competitor down the street has 400 plus. Low count tanks your Maps ranking.
Photos on the listing. No food shots. No interior. No ambiance. Customers scroll right past.
Menu on Google. People cannot see what you serve without visiting your website. Most will not bother.
Professional food photos, interior shots, happy customers. Your listing looks as good as your restaurant.
Review target within 6 months. Automated post-visit review requests. Every happy diner is a 5 star review waiting.
Google posts with specials, events, seasonal menus. Active profiles rank higher in local search.
A fully optimized Google Business Profile is free traffic from the hungriest, highest intent searchers in your area. People who are ready to eat right now.
Three moves.
Starting now.
Google Ads and Maps
Capture hungry searchers now.
- ◆Target "restaurant near me" and cuisine specific keywords.
- ◆Show up in Maps before chains and competitors.
- ◆Drive reservations and direct online orders.
- ◆Every click is someone ready to eat within the hour.
GBP and Reviews
Dominate local search for free.
- ◆Full GBP optimization. Menu, photos, posts, hours.
- ◆Automated review collection from every guest.
- ◆Weekly Google posts with specials and events.
- ◆Build the profile that ranks number one in the local pack.
GEO and Direct Orders
Own the AI recommendation.
- ◆Structure content so AI recommends your restaurant.
- ◆Build direct ordering to eliminate third party fees.
- ◆Email and SMS campaigns to drive repeat visits.
- ◆Catering landing pages for high value B2B orders.
Want this applied to your restaurant?
30 minutes. We map this exact framework to your business. Free $500 strategy audit, client or not.