GREAT CLASSES.
EMPTY Slots.
FIXED.
A public sample of how we build the Zay 360 for wellness centers, small gyms, and fitness studios. Membership acquisition, Google Maps domination, class booking optimization, and review management. Every number is public benchmark data.
ClassPass takes a cut.
Google sends them direct.
ClassPass members are not your members.
- ◆ClassPass and Mindbody take 20 to 50 percent of each booking.
- ◆You get one time visitors. They get the customer relationship.
- ◆Instagram brings followers. Google brings members.
- ◆No review strategy. Your 4.2 stars loses to the 4.8 next door.
- ◆Google Business Profile has 3 photos from 2022.
Own the member. Keep the revenue.
- ◆Google Ads capture high intent fitness searches. Direct bookings.
- ◆Trial to member conversion funnel with email automation.
- ◆Review strategy builds a 4.9 star profile that dominates Maps.
- ◆Direct class booking. Zero commission. You keep every dollar.
- ◆Referral and retention campaigns that reduce churn 30 percent.
Sources. IHRSA 2024 Report. BrightLocal 2024. ClassPass Business Model Analysis 2024.
One member stays 4.7 years on average.
That is $2,820 in lifetime value.
The average gym member stays 4.7 years. One Google lead is worth nearly $3,000 in lifetime revenue.
Conversion rate for fitness Google Ads with optimized landing pages. Higher than the industry average.
Studios with active email and SMS retention campaigns see 30 percent lower monthly churn than those without.
A fitness business that captures Google search traffic builds a compounding member base. Every new member from Google stays years, not one class. The math on Google Ads is simple: spend $2.14 per click to acquire a member worth $2,820 over their lifetime.
Sources. IHRSA 2024. WordStream 2024. Glofox Retention Study 2024.
People are searching for a gym right now.
The big chains show up. Do you?
$2.14 CPC. 8.4% landing CVR. 35% trial to member. 12mo avg retention.
When AI recommends a gym,
it should recommend yours.
AI search is becoming the first place people look for local fitness options. The studios that show up in AI answers will capture the next wave of members. Most local studios are not doing this yet.
The studio is beautiful.
The listing says otherwise.
Google reviews. The chain gym has 600. Low count means you do not show up in the local pack.
Photos on the listing. No equipment shots. No class photos. No before and after transformations.
Google posts or class schedule updates. Google rewards active profiles with higher visibility.
Professional photos of classes, equipment, trainers, member transformations. Your listing sells the experience.
Review target. Automated post-class review requests. Every satisfied member becomes a 5 star advocate.
Class schedules, promotions, member wins. Active profiles rank above inactive competitors.
A fully optimized Google Business Profile is free visibility to people actively searching for a gym or studio. These are not scrollers. These are buyers ready to sign up today.
Three moves.
Starting now.
Google Ads and Maps
Capture fitness searchers now.
- ◆Target gym near me and class specific keywords.
- ◆Show up in Maps above the chains.
- ◆Drive trial signups and direct class bookings.
- ◆Every click is someone ready to join a gym today.
GBP and Reviews
Dominate local fitness search.
- ◆Full GBP optimization with class schedules and photos.
- ◆Automated review collection after every class.
- ◆Weekly posts with class highlights and member wins.
- ◆Build the 4.9 star profile that converts browsers to members.
GEO and Retention
Own the AI answer. Keep the members.
- ◆Structure content so AI recommends your studio.
- ◆Email and SMS campaigns for retention and referrals.
- ◆Trial to member conversion automation.
- ◆Reduce churn. Increase lifetime value.
Want this applied to your studio?
30 minutes. We map this exact framework to your business. Free $500 strategy audit, client or not.